A training program was conducted between July 9th and 12th, 2018 in Malatya, Turkey within the framework of SESRIC’s project titled “Improving Islamic Tourism Ecosystem in OIC Member Countries: Destination and Industry Development”. During the training, which gathered over 30 experts from 13 OIC countries, participants discussed how to conduct  market research including situation analysis, how to develop planning process with key performance indicators (KPI) to monitor and measure destination performance, and how to identify tourism and product development areas (e.g. Islamic family tourism, Islamic health tourism etc.).